The Challenge
Shortly after AMR began working with a new healthcare client, AMR staff had questions about the accounting principles that had been applied to one of its programs that was separate from the association and co-owned with another organization.

After presenting concerns to the Board of Directors, an audit of this program was conducted and it was discovered that, unknown to leadership, funds had been mistakenly co-mingled in past years and the association had less than $30,000 in the bank, with the remainder of the reserves belonging to this separate and co-owned program.

The Challenge
AMR client-partner, the National Association of State Chief Information Officers, needed a new brand identity that was more modern and attuned to a leading-edge IT organization. It had been several years since NASCIO had reviewed their brand identity and the Executive Committee asked staff to bring a proposed branding redo for their review and approval.