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turning vision into action

Innovating a Better Conference - Using Design Thinking to Enhance Association Conferences Meetings and Events

Molly Marsh, AMR Director of Education and Engagement Design

Design thinking has emerged as a major force for transformation in the association industry (don’t believe me, see how pervasive it is in industry publications, conferences and research). When you see the results, it should be no surprise that this is where we’re headed. Applying principles of Meeting Design to conferences can transform a meeting from a list of activities on an agenda to an immersive experience that drives learning, professionalism and ongoing engagement.

Incorporating design-inspired steps, questions and considerations into conference planning empowers organizers to innovate new and better conferences. Each part of this series will explore a different aspect of the design process, demonstrating how the conference experience is enhanced by one simple shift in planning methodology: do everything with the end in mind.

Creating a Pipeline for the Next Generation of Public Sector Workforce

Olivia Hook, Academic Coordinator, National Association of State Procurement Officials

About a year and a half ago, NASPO began the conversation about broadening their mission to include a higher education component. The idea was to partner with a handful of top-tier universities with programs in supply chain management and similar degree programs to create a pipeline of students to become the next generation of state government workers.

A Day in the Life - Account Executive

Melanie Bowzer, CAE, Executive Director for the Association of Medical Illustrators, National Academies of Practice, and the Association of Pedestrian and Bicycle Professionals

A few of the email subject lines in my inbox today:

  • Strategic Goal Check In
  • Duck noise at Peabody
  • Long-Term Investments
  • RegOnline Testing
  • Membership Committee Meeting
  • Sponsor Info
  • Resignation
  • January Financials
  • Scheduling a call

Engagement in Action – NASPO Exchange

Molly C. Marsh, AMR Director of Education and Engagement Design

Participant engagement and supporting peer-to-peer connection is critical for any face-to-face conference, but when the primary purpose of an event is to “build relationships” you’d better be sure you provide a program that delivers. Gone are the days during which associations set out a coffee break and assumed that valuable, caffeine and sugar-fueled networking would just happen. For the National Association of State Procurement Officials (NASPO) and the 2017 Exchange, the planning committee took the themes and principles of engagement to heart.

Uncovering Emerging Trends Through Strategic Planning

In this blog post, AMR outlines the strategic planning process his company used to uncover trends that associations need to tackle now.

Recently we published the first of a three-part series on emerging trends within the association community. As previously outlined, AMR’s research was based on the outcomes of several strategic planning sessions conducted by our firm over a twelve-month period. Our sampling included data from facilitated sessions involving a diverse set of clients. Some were self-managed while others were AMC-managed and they represented an array of industries and organizational types including federations, healthcare societies and professional member societies.