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turning vision into action

Incorporating Social Media at Conference

Olivia Hook, NASCIO Research and Digital Communications Coordinator

It's a new year… is it also time to spice up your client’s social media plan? You’ve been stuck in a rut with your client’s social media content, so what do you do? Conveniently, you have a conference coming up. Perfect timing! Client conferences are the perfect avenue to create a bump in social media engagement. Now, this takes some planning, so it is best to start thinking about this at least a few weeks before your client’s conference.

What is this Periscope thing, anyway?

Olivia Hook, NASCIO Research and Digital Communications Coordinator

As a millennial and self-proclaimed social media maven, I was shocked to recently hear of a ‘new’ social media platform that I was not aware of. I heard the term ‘Periscope’ and just thought, “What is this thing?” So, I decided to do some research because there is no way I was going to let myself fall behind in the social media world.

Social Media Cheat Sheet

Olivia Hook, NASCIO Research and Digital Communications Coordinator

How do you know which social media platform(s) in which your client should invest time and resources? With so many options out there, how do you decide where to start? It’s usually not smart to use every platform available to you, so here is a ‘social media for dummies’ rundown for the association world.

Twitter, who? Getting started on Twitter with your client

Olivia Hook, NASCIO Research and Digital Communications Coordinator

Social media has become ubiquitous in recent years, and Twitter, the current ‘king’ of social media has exploded. Twitter is no longer just a space for you to post what you had for lunch or what you think of the newest Star Wars movie. Twitter has become the interactive platform for corporate organizations and non-profits alike. Who knew that this simple, fun way of posting your thoughts quickly for friends and followers to see would take off in the professional world? So, how do you get started using Twitter for your client?

Member Engagement - More Takeaways from the Higher Logic Super Forum

Kristy Howard, Project Coordinator, National Association of State Procurement Officials

The never ending story of member engagement

Last week I had the opportunity to attend Higher Logic’s Super Forum. On the surface this is just a gathering of community managers that are using their software to promote member engagement and tips on how to better use their product, but in reality it’s so much more. I spent two days surrounded by community managers from every spectrum of the association world and one theme held true. How do we get our members more engaged in our association so they continue to see value in their membership?