It's a new year… is it also time to spice up your client’s social media plan? You’ve been stuck in a rut with your client’s social media content, so what do you do? Conveniently, you have a conference coming up. Perfect timing! Client conferences are the perfect avenue to create a bump in social media engagement. Now, this takes some planning, so it is best to start thinking about this at least a few weeks before your client’s conference.