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turning vision into action

Why Associations Should Pay Attention to Digital Marketing

Olivia Hook, Research & Digital Communications Coordinator, NASCIO

I am a big fan of continuing education, so when I received an invitation to attend a digital marketing training hosted by RevLocal and Google, my desire to learn took over. I must admit that though digital marketing is a component of my job, I was not sure how this training could directly benefit my client.

The morning began with a light breakfast and the opportunity to network with other attendees. I was amazed by the diverse industries and local businesses that were in attendance. Of all the people I spoke with that morning, I was the only one from the association world.

Six Things I Learned While Prepping for the CAE That Weren't on the Exam

Sarah Razor, Director of External Relations, National Association of State Procurement Officials

When you think of a Scantron sheet, do you get a little bit of test anxiety?  Just picture all those rows and rows of empty bubbles, with your yellow #2 pencil poised in test-taking position in a room so quiet that mundane noises like pencil scratches on paper and chair squeaks seem to occupy a permeant place in the front of your brain.

Should I use an infographic to say this?

Olivia Hook, Research & Digital Communications Coordinator, NASCIO

We live in a fast-paced world. With information coming at you from every angle throughout the day, how do you get a message across to your members and partners in a way that will stick? Infographics are not a new phenomenon, but they have been gaining popularity recently as a visually appealing way to disseminate important information in the association world and beyond.

Nonprofits and Audit Best Practices

Jamie Lee, CPA, AMR Assistant Controller

We are living in a world today where financial information is open to the public. Even small fraudulent transactions could be tweeted or shared in the public space, which can damage the reputation of nonprofit organizations.

Policy Talk with Amy and Meredith Part III

In this blog series, Amy Hille Glasscock and Meredith Ward, both senior policy analysts for the National Association of Chief Information Officers (, discuss the life and times of AMR policy staff.

Hi there dear readers! You may have seen Part I and Part II of our award winning and critically acclaimed blog entries, Policy Talk with Amy and Meredith. And, because we give the people what they want, we’re back for more. This time we are chatting with Matt Oyer (read Oh-Yur), Education Policy Analyst for the National Association of State Procurement Officials, about his role with the association.