In this blog post, AMR, outlines the strategic planning process our consultative team used to uncover trends that associations need to tackle now.

Strategic planning sessions have been a staple in the for-profit and nonprofit arena since the dawn of time. While some question their usefulness -- often referring to their current plan as a ‘document collecting dust on the shelf’ -- others fully embrace the process and use it to guide actions, decisions and work throughout the year. Whichever side of the fence you fall on there’s no denying the presence of plans and planning sessions in a nonprofit’s lifecycle.

With the use of online communication collaboration platforms on the rise, the concern with member engagement is ever present among community managers. Our members are busy professionals, no matter their industry, and few have time to log into yet another account and read through dozens of discussion threads. Read on for a few tips on how to improve and increase engagement in your association’s online community.

I am a big fan of continuing education, so when I received an invitation to attend a digital marketing training hosted by RevLocal and Google, my desire to learn took over. I must admit that though digital marketing is a component of my job, I was not sure how this training could directly benefit my client.

The morning began with a light breakfast and the opportunity to network with other attendees. I was amazed by the diverse industries and local businesses that were in attendance. Of all the people I spoke with that morning, I was the only one from the association world.