“But enough about me, let’s talk about you. What do you think of me?” – Bette Midler in Beaches
Associations have a lot to say – and often, it’s about ourselves. Registration opens soon…check out our latest publication…look at the advances we’ve made on legislative issues... Though member needs are at the core of these messages, is this association-centric speech the entirety of our communications? Does it represent who we are, our brand?