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turning vision into action

Elaboration - The Key to Transformative Content?

Molly Marsh, AMR Director of Education and Engagement Design

Associations create content – research and publications, conference presentations, professional development trainings, webinars and podcasts, etc. – all to support the learning and advancement of professionals in their given industry or practice. Of course, there are many reasons an association may choose certain educational offerings but, ultimately, the goal is to drive learning and build skills which professionals can use to improve their work.

Escape the Ordinary

Molly Marsh, AMR Director of Education and Engagement Design

A vile of poisonous gas was just dropped, you’re locked in the lab with your fellow scientists and you’ll all be dead in an hour if you can’t hack into the system to override the lockdown. Sound familiar?

3-Piece Nuggets

2018 ASAE Annual Meeting Takeaways

Three AMR employees recently attended the American Society of Association Executives (ASAE) Annual Meeting & Expo August 18-21, 2018 in Chicago.  These lucky ladies joined thousands of association professionals and industry partners to exchange resources, strategies, and solutions to bring back home to their respective clients and co-workers.  Given the chance to share one impactful nugget from the conference, here is what each of the AMR attendees had to say:

Event Life-Cycles: Using the Past to Prepare for the Future

Emily Hook, CMP Conferences and Events Manager

AMR applies a “simple” but very effective life-cycle format for our event design and execution.  Our post-event success is dependent on our pre-event structure and implementation. However, pre-event organization is only effective if the foundation laid from the previous post-event analysis is comprehensive and thorough. Hence, the life-cycle of AMR events.

Content Strategy – Are You Asking the Right Questions?

Molly Marsh, AMR Director of Education and Engagement Design

The power and benefit of design thinking in association conferences is well documented. But, as associations, are we taking design thinking and applying it to other areas of our education and professional development offerings as well? 

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