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Great Expectations: Meeting the Needs of Today’s Adult Learners

Great Expectations: Meeting the Needs of Today’s Adult Learners

Lindsay Overall, Program Manager, Academy of Communication in Healthcare

As association professionals, we provide education to our members to help bridge the gap between academic study and professional life.   With tight competition for our members’ time, money, and attention, educational design becomes increasingly important to help our events and offerings stand out.

What exactly are the measures of success when it comes to adult education?  How does the way that adults learn affect how we should be designing our conferences? Molly Marsh, AMR Management Services Director of Education and Engagement Design advocates for a comprehensive meeting design approach. “Using demonstrated member, audience and industry needs to drive your educational approach ensures maximum relevancy and impact for your association events.”

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