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turning vision into action

Bringing a Brand to Life

Julie Pelstring, AMR Senior Digital Graphics Designer

What do you think the biggest misconception of branding is?
Designing and branding is not just making something pretty. It’s choosing elements wisely based on what the brand should look and feel like, and who is going to be seeing/using your product. What vibe are you shooting for? What font, color, and language you choose – it collectively makes you feel a certain way, and that, is your brand.

Association Management Companies: Your Dream Team?

Molly Marsh, AMR Director of Education and Engagement Design

In his book Dream Teams, author Shane Snow sets out to illustrate why some diverse teams excel and some do not. His early chapters emphasize perspective and how the addition of new and different perspectives to a team can help the group uncover ideas or solutions they never could have before. He uses the illustration of a mountain range. If everyone starts hiking the range from the same starting point, you may all get to a peak, look around and say “we’ve done it, we’re at the summit.” But, if someone else starts hiking the same range from the other side, they may come to a taller, more stunning mountain that you never even knew existed. This, he argues, is one of the aspects that makes some teams great. They look for people with perspectives not like theirs who can start tackling an issue at a completely different angle, ultimately bringing everyone to a better, stronger solution.

Elaboration - The Key to Transformative Content?

Molly Marsh, AMR Director of Education and Engagement Design

Associations create content – research and publications, conference presentations, professional development trainings, webinars and podcasts, etc. – all to support the learning and advancement of professionals in their given industry or practice. Of course, there are many reasons an association may choose certain educational offerings but, ultimately, the goal is to drive learning and build skills which professionals can use to improve their work.

Escape the Ordinary

Molly Marsh, AMR Director of Education and Engagement Design

A vile of poisonous gas was just dropped, you’re locked in the lab with your fellow scientists and you’ll all be dead in an hour if you can’t hack into the system to override the lockdown. Sound familiar?

Content Strategy – Are You Asking the Right Questions?

Molly Marsh, AMR Director of Education and Engagement Design

The power and benefit of design thinking in association conferences is well documented. But, as associations, are we taking design thinking and applying it to other areas of our education and professional development offerings as well? 

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