What is this Periscope thing, anyway?
Olivia Hook, NASCIO Research and Digital Communications Coordinator
As a millennial and self-proclaimed social media maven, I was shocked to recently hear of a ‘new’ social media platform that I was not aware of. I heard the term ‘Periscope’ and just thought, “What is this thing?” So, I decided to do some research because there is no way I was going to let myself fall behind in the social media world.
The original idea for this app came about just over a year ago from the idea that people wanted to see what it was like to discover events and places all over the world through others’ eyes. Thus, Periscope, a real-time video sharing app was born.
So here is how it works… Periscope is an extension of Twitter, an app you download to take live videos from anywhere in the world. Once you take a short video, it can be immediately sent out through your Twitter handle. Twitter’s partnership with Periscope has made this video app as close to real-time as you can get. With each video you post, you have the ability to create a short but captivating title to accompany it. These videos can be viewed and replayed for up to 24 hours. For viewers, Periscope gives you the ability to travel the world without ever leaving your home. It’s interactive, too! Viewers can send messages or even send some love through heart icons to the video sender.
But what does this mean for the association world? As an association employee, viewing real time videos of a volcanic eruption in Sicily or a hot air balloon festival in Albuquerque may not be high on your priorities list. So how can you use Periscope as an association employee? My suggestion, and what I am looking forward to experimenting with myself, is to use Periscope during conferences. Let’s face it, conference season is when our social media engagement is at an all-time high anyway, so why not reap the benefits and try out a new platform at the same time?
There are a few things to keep in mind while using Periscope as an association employee. First, be aware of what content you are sharing via Periscope. Some speakers and panelists may not be ok with you sharing videos of their keynotes. Take into consideration what is going on around you while you are taking the video. If a group of people are talking loudly next to what you are trying to record, it may be hard to hear what is going on in your video. Be extra aware of your surroundings while taking video clips, because once they’re up, there is no going back!
I plan on using Periscope at my client’s next conference in a few short months, and I’m hoping to add ‘Periscope expert’ to my repertoire - wish me luck!