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Home :: Old  ::  Core Services  ::  Marketing & Creative Services
Client Testimonial
"AMR truly understands how a non-profit and volunteer organization should function, so our dedicated staff excels at helping us pull together at the task force and committee levels, organize our thoughts and spark action at the board level. This is because AMR itself is team-oriented, organized and action-focused."

Della Williamson
Program Administrator
Texas Employees Retirement System
Past President, NAGDCA
Marketing and Creative Services
AMR's creative team uses knowledge-driven, innovative thinking to craft communication strategies for our clients. 

Our staff specializes in conveying targeted messages for professional and trade associations, nonprofit foundations and corporate organizations. 

Our complete menu of creative services includes strategic planning, copy-writing, design, production, management and distribution.
Christmas Spirit Foundation and FedEx partner on Trees for Troops, a cause marketing project.
Troops at Fort Benning, Ga., unload real Christmas Trees, which will be given to service members and their families as part of Trees for Troops, an award-winning cause marketing campaign created in 2006 by the Christmas Spirit Foundation and FedEx.
Publishing and Production
AMR's creative team is adept at designing both hard-copy printed pieces and online marketing initiatives. We can build your organization's brand from the ground up by incorporating logo design, stationery and collateral materials, as well as website design, content and construction. AMR can manage every stage of development for printed promotional materials including planning, copy-writing, design, printing coordination and distribution.
AMR provides a full-range of services to meet your marketing goals. We understand using the right tools is essential to effectively promote your organization. Our team of professionals can organize and develop:
  • Strategic marketing planning 
  • Direct mail campaigns 
  • Promotional materials 
  • Branding strategies 
  • Advertisements 
  • Speech and copywriting
Content Management
AMR clients leverage an organization’s knowledge and information by distributing it across multiple media platforms including websites, email, blogs, public and private social networks, video and print. By creating, editing and disseminating vetted and useful information to members and prospective members, our clients become known as thought leaders in their respective industries.
  • Editorial management of print and digital publications 
  • Social media monitoring and account management 
  • Posting new and updated content to websites, blogs and other outlets
Public Relations
Many AMR staff members are veteran print and radio communicators and public relations professionals. Our experience has helped us develop successful and award-winning earned media and awareness campaigns. The Public Relations Society of America has recognized AMR with the Silver Anvil, the highest award in public relations, four times.
  • Communications campaign development 
  • Placement in mainstream, industry and non-traditional media 
  • Press events 
  • Media kits 
  • Spokesperson training
Cause-Related Marketing
Cause marketing is a powerful strategy to bring together consumers, brands and nonprofit organizations. Famous examples include the (RED) campaign for AIDS relief in Africa, Yoplait's pink yogurt tops for breast cancer research and Trees for Troops, a campaign created for the Christmas Spirit Foundation.

By identifying with a cause, brands and nonprofit organizations create greater customer, member and donor loyalty. Both are able to tap more targeted markets of people who buy a product not just because they need it, but also because they believe in a cause.
Website Development
AMR provides comprehensive website management services. From creating a new website to redesigning your current one, AMR can work with you to develop a cohesive and thoughtful design and upgrade your site's features. 
  • Creation of original graphics and up-to-date web layout techniques to make your website stand out 
  • HTML, DotNetNuke (DNN), Cold Fusion and .Net programming capabilities 
  • Design and implementation of Content Management Systems 
  • Secure online purchasing 
  • Advanced database driven functionality, including online membership directory and information clearinghouse features