To podcast or not to podcast?

May 27, 2008 - 8:41am — administrator

Many organizations are utilizing podcasts, a series of digital-media files which are distributed over the Internet using syndication feeds for playback on portable media players and computers, as a means to communicate to their audience.

While podcasts can certainly provide an intimate communication venue between nonprofit associations/societies and their members, is it worth precious staff time and equipment investment? Has your nonprofit association/society had success with podcasting?

Add new comment

Comments

Podcast? Can you afford not to?

Younger generations are quickly gaining a foothold in our association industry, and if you're not adapting your approach to them from the days of simple direct mail and email campaigns, you're not going to have the opportunity to put your message in front of them.

Podcasting need not be some comlex, mysteriously contrived operation. It's simple. Record it and post it. The files are small, and recording is relatively easy.

It's what you do with those recordings, how you announce not only their availability, but their impact on your members (and prospects) daily (or at least operational) lives that will be noted by the audience.

So... is it worth precious staff time? Yes... considering you're likely not dealing with more than an hour or two each month. Is it worth the equipment cost? Yes... you already own what you need.

Can you afford not to do this? No... because your competitors will. Submitted by David Angeletti (not verified) on July 14, 2008 - 4:11pm.