Since the onset of a generation who views technology and social media as essential in conducting their personal and professional business, trade associations and professional societies seem to be caught between fulfilling its mission and serving the individual needs of its members.
Historically, associations were all about benefiting a specific profession or industry - specifically “the good of the mission.” Nowadays and more noticeably, it seems that members are saying “what’s in it for me.”
Can an association provide a member-centric structure while still fulfilling its vision? Is it possible to have both? Post your comments now.
“I am writing to express our gratitude and inform you of our great satisfaction with AMR’s management of our recent event. We are thoroughly impressed with AMR’s talented and professional staff. The staff was a pleasure to work with and carried out every phase of this job with efficiency and professionalism. I would further like to add that AMR did an expert job during the actual event, of handling the set-up, audio-visual concerns and facilitating a smoothly running schedule. Top-notch job! We will be calling you again for next year’s symposium.”---Stephanie Castle, ACS-CA, Practice Manager - Kentucky Cardiology
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