What does the Creative Services Department provide for full-service clients? For full-service association clients, the Creative Services Department develops all association graphics, including an association’s logo, which makes an important first impression for current and prospective members. The department also develops themes for all of an association’s conference materials, publications, and websites. The themes are then translated into graphics that are consistent for all of the association’s communications mechanisms, from conference collateral to websites.
Conference Materials: The range of conference materials that the department develops range from signage, agendas, awards programs, promotions items (such as badge lanyards and conference bags), and pre-conference mailing postcards and brochures).
Publications: Another task of the Creative Services Department is to create engaging publication covers and provide a clear, readable layout design for association publications. The department also handles the printing details to ensure that the client’s publications are just the way it envisioned them.
Website Presence: An association’s website design plays an important role for clients in communicating their message online to members and others. In addition to the visual graphics, AMR can provide updates of information and documents to an association’s website to keep content fresh and relevant. A new service that clients have found helpful is the creation of online searchable databases, such as an online association membership directory. The Creative Services Department also works with clients to develop online surveys that are simple for the user to complete as well as for the association to understand and analyze the survey results.
What does the Creative Services Department provide for a-al-carte clients? The AMR Creative Services Department can also lend its expertise to a-la-carte clients for specific projects. For such clients, AMR can provide an exciting website design or even create a webpage on the client’s existing website for an easy-to-use online conference registration mechanism. Providing website services for a-lacarte clients is a growing area for the Creative Services Department. A-lacarte clients may also retain AMR for a specific campaign, such as a fundraising event. For those events, the department generates themes that are present in the client’s marketing of the event as well as the event itself.
What is the benefit of having a Creative Services Department inhouse?
- Creating a Consistent Message: The Creative Services Department helps clients present a consistent visual image that is applied to all of the association’s communication vehicles, including its brochures, conference materials, publications, and website. This visual image can create a powerful impact on association members as well as the general public.
- The Collaborative Process: The Creative Services Department also works with clients to develop themes and graphics that embody and convey their vision. Having this service in-house facilitates this process, since AMR understands its clients through providing a fullrange of services to them, such as conference planning.
